The Vitalin brand was established over 70 years ago.  

A nutrient rich, complete food for dogs supplemented with vitamins and minerals The name Vitalin was born from  ‘Vitality’ a quality synonymous with healthy, happy dogs.  

Rather than talk about it, we opted to show the unmistakable vitality and the four-legged love of life that defines a Vitalin dog.  

This was the inspiration behind ‘That’s a Vitalin dog’. An idea that makes these canine attributes inseparable from the brand. It was also an opportunity to increase brand recognition by creating a ‘meme’-like line that repeated the brand name while making it intrinsic to the creative idea.

Rather than focus on over groomed Crufts dogs we celebrated a rogues gallery of loveable family pets and their endearing traits each one exuding Vitalin vitality in their own inimitable way.