Nike | Put It Where You Want It
TV | Digital Content
Nike needed a global campaign for their state of the art boot: The Total 90 Laser. So to show accuracy we devised a target: More specifically, a human target in the form of Dirty Sanchez. We sent these madcap human targets off around the world to find the most accurate football players alive. The ‘Put It Where You Want It Tour’ was born. The story was told through a series of digital episodes we kept users returning to the site, spanning over 20 countries and translated into 30 languages. The first episode receives over 300,000 hits in just one day. We created several homemade shooting videos and encouraged kids to download T90 targets and stencils from the site and film their own accuracy skills. They could then upload their clips onto a global shooting gallery and be voted for by other users. Across the world, kids were inspired to play football and improve their skill. We set out to find the world’s most accurate players but it wasn’t very long before they came looking for us.
Adidas | Liverpool FC
The launch of the new Liverpool FC kit was the perfect occasion to connect Liverpool fans with Adidas. Using the humbling line 'We make the shirt. You make it Liverpool FC'. We showed how fans and players exist together to make up the fabric of the club. An ode to fans, who proudly wear the same shirt as their heroes. Using Adidas.com and LiverpoolFC.com, we launched the kit with a shirt swap, creating a viral as we gave eager fans their first look. At the event we created a 'Liverpod', a mobile video booth in a black cab, wrapped in the new shirt design. The videos featured fans proudly telling the world why they made it Liverpool FC. Augmented reality zones were also created in club stores where a dynamic backdrop provided fans with a chance to have their picture taken as if they're standing next to their first-team hero. The kit launch became the most successful in Liverpool’s history with over over 385,000 orders from 121 countries. The campaign received 11m social media and 83m website impressions and went on to win a prestigious MBNA Northern Sports Awards for the Best Digital Marketing Campaign.
Adidas | Scotland
During a difficult period in Scotland's football history, we wanted to show fans that their unrelenting love and pride for their national team was exactly the same as that shared by the players.
So we gave the fans a once in a lifetime opportunity. To have their shirt presented to them by one of the Scotland team.
The campaign launched on the SFA Facebook page with a viral of the players describing what it was like to get their first shirt. To build anticipation and fire the conversation, we teased news about the new kit launch.The fans are driven to pre-order, for their chance to take part in their own shirt presentation with the players. For the fans who missed out there was a chance to get close to the players in an AR presentation event.
Pre-orders of the shirt went up 400% with the viral being viewed over 235,000 times.