Purina Pets Welcome
Pets Welcome is the TripAdvisor for pets. The service opens up a new world of adventures for pet owners and their pets, breaking the monotony of the daily walk or visiting the same park over and over again. With over 20,000 pet friendly locations, rated by pet owners. The website enables pet owners to identify pet friendly businesses, from bars and restaurants, cinemas and cafes, through to pet services such as vets and groomers. Which they then have the ability to rate for pet friendliness, add further comments or add new locations to the service.
The website was built in conjunction with Google, with all the relevant location data being pulled in through the Google API.
With the Google rating, users can be confident the location they are visiting is not just pet friendly but is also owner friendly!
The service launched in the UK in late 2018 and will be rolled out across Europe in 2019.
Pet owners check it out here: www.pets-welcome.co.uk
As well as creating the app we created a 360 campaign including targeted social advertising, Out of Home and Advertorial partnerships with Time Out, Evening Standard and Balance Magazine, to support the launch across London.
Director - Jess Scott-Hunter
Production - Trailer Park
Photographer - Ned Champain
Agency - Engine