Purina Pet School
Pet School is a new interactive digital experience that teaches children how to be the responsible pet owners of tomorrow. Max the dog and Luna the cat, front the experience. With the help of a friendly and funny narrator, the playful pair teach kids everything they need to know about pets through interactive videos, games and songs. Topics that kids will learn about include caring for pets, approaching unfamiliar dogs, feeding pets, looking after their health and learning about their behaviours. Kids are tested on their pet knowledge throughout the experience, receiving pet medals for completing each stage and a certificate upon graduating from Pet School. We even wrote and recorded a song all about picking up dog poo that so far has been translated into French, German, Italian and Spanish. Pet School creates a genuinely valuable tool for kids and parents while helping to champion Nestlé Purina as the most trusted Pet Care brand.
The site launched across Europe at the end of 2018 and is part of Purina’s commitment to teach 2 million children how to care for pets responsibly by 2023.