Nestle Healthier Kids
Nestlé came to us and asked if we could create a global campaign to launch their new initiative 'Nestlé for Healthier Kids'. The initiative aims to help 50 million kids lead healthier and happier lives by 2030.
It's fair to say they didn't have much time or much money. But they wanted a film with lots of emotion and a film that had to feature a broad mix of Nestlé parents and caregivers from around the globe. Oh, and this global film could only be shot in one place, Vevey, Switzerland - Nestlé HQ. And we had 2 days to complete it.
The full ‘Healthier Kids’ campaign, including digital and social assets, launched across 20+ countries on 15th May 2018 - UN International Day of Families.
Nestlé were hugely pleased with the film and it inspired lots of the local markets to create their own content as well as creating an overall uplift in Nestlé employee pride.
Director - William Williamson
Production - Trailer Park
Agency - Engine