B&Q | Heros
Our campaign celebrates the everyday heroes that work at B&Q. DIY is their life and they live to help customers, giving them the confidence to get their home projects off the ground. We champion the jobs they do and the role they play in turning our customer’s projects into a reality. At B&Q when you embark on a Do it yourself project, you’re never alone. Our heroes in orange aprons are there to lend their knowledge and knowhow. These films also were created to allow the brand to respond quickly to the frequently changing offers and showcase the range of services available in-store.
B&Q Paint Pro
Wells and Young’s Bombardier had positioning itself as the beer of England, with a once a year upshift in sales occurring around St. George’s Day, for a the patriotic few.
Vision Express | See An Expert
Expertise is the heartland of the Vision Express brand. In a market filled with competitors, using two for one offers and triviality as marketing hooks, Instead we built the brand’s status as the leading Vision and eye care experts on the high street. We featured optometrists; eye test technology and our advanced designer optical wear to underpin our credentials.
The Vision Express brand quickly expanded, with branches popping up across the country. The See an Expert campaign also a high increase of applications from Optometrists wanting to work for the brand.
Texaco | Hector
To maintain an ongoing conversation with Texaco’s existing and new loyalty scheme members – we looked to engage with drivers on a more meaningful level.
Building on Texaco’s road safety heritage we looked to capture the imagination of Britain’s youngest road users. Namely, to engage and excite Primary School aged children whilst educating them to the dangers of traffic and how to stay safe on the roads.
We created Hector, an animated series about an imaginative 9-year-old boy, who’s adventures bring to life important road safety messages.
DVD’s were given away free at fuel stations. Hector also had his own interactive website with games, the films themselves and tools to allow children to create their own stories.
National and Local press coverage followed the Hector roadshow touring UK schools, teaching children road safety skills.
Hector helped deliver 70,000 new members to the loyalty scheme. 20,000 unique visitors visited hectorshome.com.
Over 5,000 visitors used the online storymaker and 20% of these created an entry for the competition we ran to win a trip to Aardman studios.