To launch Adventuros, the new range of delicious dog treats from Purina, we encouraged dog owners to take a wild taste adventure and unlock their dog’s love of exploring the wilderness. The irresistible, chewy treats come in a variety of wild flavours unique to Adventuros including Wild Venison, Boar and Buffalo. So we set our doggie adventures in the habitat of these animals, starting with the landscape of the deer. The campaign ran across a host of social and digital touch points.